ABOUT CONFEX

Being the Middle East region’s most anticipated and industry-leading Facility Management events, the MEFMA CONFEX, aims to establish a knowledge and experience sharing platform amongst industry stakeholders, by also providing a unique opportunity to network and connect with the top FM professionals and decision-makers, including government representatives, developers, FM service providers and suppliers.

Under the theme of “FM in the Digital Age – Embracing a Smart Future”, the 11th edition of the conference will take place on October 15 & 16, 2023 at the Mandarin Oriental Al Faisaliah Hotel – Riyadh, Saudi Arabia.

In addition to insightful panel sessions and multiple subject-matter presentations, the event also features various local and international case studies by well-renowned speakers & thought-leaders. The CONFEX also boasts an exhibition showcasing the latest solutions for this vital industry, along with expert-led workshops discussing the key topics in the region to educate and share best practices in FM.

New additions to this year’s CONFEX edition are the B2B Arena – a platform to facilitate in-person interactions that result in actualized business goals allowing for creative collaboration and opportunities for companies to showcase their offerings to their target market, and the Commercial Showzone – for companies to present their products and services or commercial content in a dedicated showroom.

9am-10am Welcome & Registrations
10am-5pm Workshops

B2B Arena

Commercial Showzone

Exhibition

10am-1pm Workshop 1 (English) – Performance Management in FM Contracts

Abdulla Al Wahedi – CEO, Irtikaz Group & MEFMA Certified Trainer


Workshop 2 (Arabic) – Impactful FM on Megaprojects and beyond

Ali AlSuwaidi – MEFMA Vice President, Global FM Vice Chair & Senior Executive Director – FMS, Imdaad

1pm-2pm Lunch Break
2pm-5pm Workshop 3 (English) – Organisation Culture and Employee Engagement: The Secret Steps to Profit for the FM Industry

Alan O’Neill – CEO, Kara Change Management


Workshop 4 (Arabic) – Artificial Intelligence for Smart and Sustainable Facilities

Bader Salmeen – FM Consultant & MEFMA Certified Trainer

7pm-10pm OPENING CEREMONY GALA DINNER

In the presence of H.E. Ihab Hashani – Vice Minister,  Ministry of Municipal Rural Affairs and Housing

Opening Remarks

o Jamal Lootah – MEFMA President & Group CEO, Imdaad

o Mohammed Alduraibi – MEFMA Board Member (KSA) & Managing Director, Oud Real Estate


Welcome Address

o Abdullah Saud Al-Hammad – CEO, Real Estate General Authority

o Mohammed Bin Abdullah Almarshad – First Vice Chairman of Board of Directors, Riyadh Chamber & Chairman National Real Estate Commission, Federation of Saudi Chambers

o Ahmed Balkheyour – Executive Director (Engineering & Contracts Support), Expenditure and Projects Efficiency Authority (EXPRO)

o Adel Ibrahim Al Roeshedy – CEO, The Saudi Facility Management Company FMTECH


Honoring of Sponsors & Strategic Partners

Registered delegates will have the opportunity to pre-schedule short one-on-one meetings and book time slots with the companies present in the B2B Arena

DAY 1 – OCTOBER 15, 2023 DAY 2  – OCTOBER 16, 2023
10:00am

HITEK Technologies Services
Smart and Green FM Solutions

United Trigeneration Company (UTG)
10:45am

PlanRadar
PlanRadar for Facility Management

FCLT-E Products Trading FZC
Revolutionise HVAC Coil Cleaning and Reduce Energy Consumption

11:30am

Enova
The ESCO Model – A Detailed Overview

MRI Software
Digital Solutions for Modern Facilities Management

12:15pm

CHBIB Environmental Care Co. Ltd.
Sustainable and Eco-friendly cleaning equipment

IoT Plus Middle East LLC
Leverage IoT technology to transform Facilities Management operation

1:00pm

MEFMA
Level Up with MEFMA Training Qualifications

MEFMA
Level Up with MEFMA Training Qualifications

2:30pm

SIAC Assets & Facilities Management
Transformation in Construction Companies: Establishing Subsidiary FM Firms for High-Development Cities in Egypt and Saudi Arabia

Elegancia Facilities Management
Crafting elegance in Facility Management

3:15pm

AG Facilities Solutions
FM Consultancy & Asset Management

Munjz
Munjz Tech Solution

4:00pm

Renaissance Services SAOG
Overview of Renaissance Services

Dussmann Ajlan & Bros
Transformation Challenges of FM Industry

OPENING CEREMONY

JAMAL LOOTAH

Position: President - MEFMA
Group CEO - Imdaad
Categories: CONFEX 2023 Opening Ceremony

JAMAL LOOTAH

President - MEFMA
Group CEO - Imdaad

MOHAMMED ALDURAIBI

Position: MEFMA Board Member - KSA
Managing Director - Oud Real Estate
Categories: CONFEX 2023 Opening Ceremony

MOHAMMED ALDURAIBI

MEFMA Board Member - KSA
Managing Director - Oud Real Estate

ABDULLAH SAUD AL-HAMMAD

Position: CEO
Real Estate General Authority
Categories: CONFEX 2023 Opening Ceremony

ABDULLAH SAUD AL-HAMMAD

CEO
Real Estate General Authority

MOHAMMED BIN ABDULLAH AL MARSHAD

Position: First Vice Chairman of the Board of Directors - Riyadh Chamber
Chairman National Real Estate Commission - Federation of Saudi Chambers
Categories: CONFEX 2023 Opening Ceremony

MOHAMMED BIN ABDULLAH AL MARSHAD

First Vice Chairman of the Board of Directors - Riyadh Chamber
Chairman National Real Estate Commission - Federation of Saudi Chambers

AHMED BALKHEYOUR

Position: Executive Director (Engineering & Contracts Support)
Expenditure and Projects Efficiency Authority (EXPRO)
Categories: CONFEX 2023 Opening Ceremony

AHMED BALKHEYOUR

Executive Director (Engineering & Contracts Support)
Expenditure and Projects Efficiency Authority (EXPRO)

ADEL IBRAHIM AL ROESHEDY

Position: CEO
The Saudi Facility Management Company FMTECH
Categories: CONFEX 2023 Opening Ceremony

ADEL IBRAHIM AL ROESHEDY

CEO
The Saudi Facility Management Company FMTECH

SPEAKERS

ALI ALSUWAIDI

Position: Vice President - MEFMA
Vice Chair - Global FM
Senior Executive Director - FMS, Imdaad
Categories: CONFEX2023

Eng. Ali AlSuwaidi is one of the influential leaders of the facilities management and asset management industry in the Middle East. He has been in the industry since the nascent stages and has been tasked with a range of prestigious, mission-critical, high-profile assignments. His valuable volunteering contributed to the growth of the industry in the Middle East and especially GCC countries. Eng. Ali is one of the FM subject matter experts worldwide and a visionary speaker participating in facility management workshops, conferences, and seminars. Amongst many other important tasks, Ali was the first operation head for the tallest tower in the world, Burj Khalifa.

In addition to being one of the key founders of MEFMA and a prominent figure in the Middle East, he also has a great impact and huge influence globally by being the Vice Chairman in the Global FM Association.

ALI ALSUWAIDI

Vice President - MEFMA
Vice Chair - Global FM
Senior Executive Director - FMS, Imdaad

TALAL H. AL MARRI

Position: Senior Vice President - Community Services
Aramco
Categories: CONFEX2023

Talal H. Al Marri is Aramco’s Senior Vice President of Community Services.  Across the Kingdom he is responsible for Office Services (management of hundreds of buildings and 33,000 office users), Utilities and Facility Services (water production and management of waste water treatment of Aramco facilities & homeownership sites), Projects (management of community and noncommunity projects), Technical Support (engineering, design, capital planning and inspection  services for Aramco communities) and Operational Services (biodiversity and conservation of wildlife sanctuaries, facility management of Aramco housing and recreational facilities/activities).

In June 2023, Al Marri was appointed Chairman of the National Training Center for Facilities and Hospitality Management.

Previously, Al Marri served as Vice President of Public Affairs, and prior to that, he was President and CEO of Aramco Overseas Company for four years. He also worked in London and Seoul.

TALAL H. AL MARRI

Senior Vice President - Community Services
Aramco

ABDULLA AL WAHEDI

Position: CEO - Irtikaz Group
MEFMA Certified Trainer
Categories: CONFEX2023

Abdulla Al Wahedi is a leading facilities management expert in the region. He has over two decades of experience in facilities management and has held a number of high-profile roles including his last role as chief executive officer of a leading facilities management company where he was responsible for managing all aspects of Facility Management operations and expanding the business.

Prior to his role as CEO of Irtikaz Group, Abdulla was a senior director at Emaar Facilities Management where he oversaw the FM operations of iconic projects such as Burj Khalifa, The Dubai Mall and Emaar District Cooling.

Abdulla holds a Bachelor’s degree in Electrical Engineering from Seattle University in the USA, and an MBA from the American University of Sharjah. He is a graduate of the Mohammed Bin Rashid Centre for Leadership Development (MBRCLD) and has won the Rashid Award for Academic Achievement.

ABDULLA AL WAHEDI

CEO - Irtikaz Group
MEFMA Certified Trainer

ABDULMAJEED SAAD ALZAHRANI

Position: Sr. Director - AFM Support (Infrastructure Sector)
Expenditure and Projects Efficiency Authority (EXPRO)
Categories: CONFEX2023

Abdulmajeed is a Mechanical Engineer with 15 Years’ experience in the field of plant maintenance and facility management. He has served as mechanical technician, maintenance planner, mechanical engineer, Expert Project Manager and A&FM Sr. Director.

Experienced in Plant Management, Asset Management, Risk Management, Change Management, Transformational Programs, lifecycle delivery, and rehabilitation programs.

He has also contributed to many committees in the Safety and reliability fields.

ABDULMAJEED SAAD ALZAHRANI

Sr. Director - AFM Support (Infrastructure Sector)
Expenditure and Projects Efficiency Authority (EXPRO)

ABHAY BHARGAVA

Position: Vice President & Regional Leader (Energy & Environment)
Frost & Sullivan
Categories: CONFEX2023

Abhay is a business expansion specialist with thought leadership across the Energy, Sustainability, and Buildings sectors – specializing in the core themes of digitalization, sustainability, geographic expansion, and localization. Holding 22 years of global experience across diversified industries, Abhay has extensive experience in the Middle East region, across Energy, Environment, Manufacturing, Managed Services & Industrial Automation.

He specializes in advisory and enablement, especially around strategy development, investment promotion, localization strategies, & mega trends, and has developed his experience by working across government organizations, multinationals, family groups & conglomerates, and specialized companies.

Abhay’s knowledge leadership is reflected not just in his speaking engagements but also in how he has been invited to actively participate as a jury member for a number of prestigious awards in the Middle East region – ADIPEC (Oil and Gas) and MESIA (Solar) – and in how his opinions on the industry have been frequently quoted in leading media publications across the Middle East.

ABHAY BHARGAVA

Vice President & Regional Leader (Energy & Environment)
Frost & Sullivan

ADEL AL SALEH

Position: Chief Executive FM Technologies Officer
The Saudi Facility Management Company FMTECH
Categories: CONFEX2023

Adel is a qualified Engineering graduate with over 25 years of deep technical experience developing, implementing and supporting complex infrastructures for fast growing startups in areas of Digital Mapping, GIS, Planning, Properties Management, Facility Management and Digital Transformation including FM technological infrastructure for organizational development and operations within various environments. A flexible, focused, and driven team leader with a track record in successful development of contracts. Good interpersonal skills and a strong quality system, compliance and technical basis to develop and support most contract environments.

ADEL AL SALEH

Chief Executive FM Technologies Officer
The Saudi Facility Management Company FMTECH

AHMED MOHAMMED ALSHMRANI

Position: General Manager of Operations and Maintenance
The General Authority for the Affairs of the Grand Mosque and the Prophet's Mosque
Categories: CONFEX2023

AHMED MOHAMMED ALSHMRANI

General Manager of Operations and Maintenance
The General Authority for the Affairs of the Grand Mosque and the Prophet's Mosque

ALAN O’NEILL

Position: CEO
Kara Change Management
Categories: CONFEX2023

A seasoned expert in facilitating organisational change in culture and strategy, Alan O’Neill supports organisations in navigating stormy waters and overcoming resistance. His tried-and-tested formula helps to transform businesses to deliver meaningful experiences that customers crave.

Practical, empathic and very commercial, Alan’s refreshing and passionate style inspires and challenges organisations to embrace change and grow.

Alan brings 30 years of wide industry experience, from FM to financial services, hospitality to professional services, retail to manufacturing and distribution, motor to tourism and more. His work history spans blue-chips and SMEs, family businesses and the Public Sector across Europe, the Middle East and Asia.

ALAN O’NEILL

CEO
Kara Change Management

BADAR HAMOOD ALRASHDI

Position: Director of Engineering Support
Royal Court Affairs
Categories: CONFEX2023

With more than 17 years of experience in oil and gas industry and building services sector, Badar holds a PHD in Facilities Management from Binary University College of Management and

Entrepreneurship (Malaysia), Master of business administration (MBA-IT) Coventry UK, and Bachelor of Science in Mechanical Engineering (BSME) from Glassco Caledonian.

He has led multimillion FM contracts successfully and has also participated at many governmental committees and initiatives in recent years. His areas of experience include Facilities management, Strategy, Projects Management, Change Management and Commissioning management.

BADAR HAMOOD ALRASHDI

Director of Engineering Support
Royal Court Affairs

BADER SALMEEN

Position: FM Consultant
MEFMA Certified Trainer
Categories: CONFEX2023

Over 30 years of experience in the Project Management (PM), Facilities Management (FM), Building Technologies, and Information Technologies (IT) industries. Effective, experienced Manager, with strategic thinking, positive attitude and a proven Project Management track record since 1998.

A self-motivated, flexible professional manager and a dynamic problem solver supported by excellent team building motivational skills. Managing the delivery of complex projects as an experienced leader of multi-disciplinary teams. The span of experience ranges from major constructions, infrastructure, IT systems implementation related to PM & FM Field, engineering documents management systems, setting standards, operating procedures, maintaining critical operation sites, Quality Management Systems implementation, and customer satisfaction monitoring.

BADER SALMEEN

FM Consultant
MEFMA Certified Trainer

BASHAR KASSAB

Position: Vice President Community Management
King Abdullah Financial District (KAFD)
Categories: CONFEX2023

Visionary leader, FM professional, keynote speaker, bringing over 19 years of experience in major developments, construction and facilities management. Establishing operational optimization across diverse assets in both national and international operations. Recognized for talents in strategy & operation development and providing corporate vision (FM). Converts strategic plans into tactical reality through continuous coaching and guidance to the different Business Unites. Devises and implements new programs and initiates successful processes to optimize maintenance operations and increase value for money.

BASHAR KASSAB

Vice President Community Management
King Abdullah Financial District (KAFD)

DUNCAN WADDELL

Position: Chairman
ISO/TC267 Facilities Management
Categories: CONFEX2023

DUNCAN WADDELL

Chairman
ISO/TC267 Facilities Management

HADI G. AL-IRJAN

Position: Sr. Director - Facility Management & Services
Johns Hopkins Aramco Healthcare (JHAH)
Categories: CONFEX2023

Hadi Al-Irjan is the Senior Director of the Facility Management and Services Department at Johns Hopkins Aramco Healthcare (JHAH). Hadi holds a bachelor’s degree in biomedical engineering from King Saud University and a certificate in Executive Management from Cornell University.

He has more than 15 years of experience in healthcare facility management where he served in several leadership positions before joining JHAH in 2017 as the organization’s Safety Officer. He is a certified surveyor with the Saudi Central Board for Accreditation of Healthcare Institutions (CBAHI) under the Facility Management and Safety (FMS) chapter, and the founder of the Saudi Healthcare Facility Management Forum.

Currently, Hadi is leading number of strategic facility projects at JHAH including the 10-Year Facility Master Plan and the digitization program of facility services.

HADI G. AL-IRJAN

Sr. Director - Facility Management & Services
Johns Hopkins Aramco Healthcare (JHAH)

JAVERIA AIJAZ

Position: Managing Director
HITEK Technologies Services
Categories: CONFEX2023

Javeria Aijaz is the Managing Director of HITEK Services, part of Farnek group. Under the leadership of Javeria, FM services successfully went through the digitalization journey. Received several recognitions and awards – Javeria is an experienced Technocrat and Leader on Smart FM & Building Solutions, passionate about AI in Sustainable technologies produced and implemented several Mobility, Cloud, IoT based Remote Monitoring and BMS/EMS solutions including smart wearables.

Following Farnek Vision & Mission, Javeria is focused to change the trend from Traditional FM to Smart FM that empower buildings to be intelligent, resilient and sustainable. Javeria leads the way in innovation and technology-driven FM. She is recognised for her commitment to developing business strategy.

JAVERIA AIJAZ

Managing Director
HITEK Technologies Services

JENA LADHANI

Position: Managing Director (KSA)
CBRE
Categories: CONFEX2023

Jena Ladhani is the CBRE Country Managing Director for the Kingdom of Saudi Arabia – Global
Workplace Solutions (GWS). Jena is leading the CBRE KSA GWS team to optimize workplace performance and ensure success with superior facilities management and maintenance services whilst building the future leaders of Integrated Facilities Management within Smart and Green FM through next generation graduate programs collaborating with universities and global companies. With over 10 years’ experience developing and executing creative strategies, with unwavering precision, Jena is adept at leading highly motivated, efficient teams to achieve success. Jena has worked in the following three areas of the CBRE Global Workplace Solutions business:

  • Data Centre Solutions – For data centers and associated critical operations.
  • Local – For single-building, complex and critical assets and campus environments.
  • Enterprise – For multi-national enterprises across all asset classes.

JENA LADHANI

Managing Director (KSA)
CBRE

MOHAMMAD ALI SHALAN

Position: VP of Professional Development
Project Management Institute (PMI) Saudi Chapter
Categories: CONFEX2023

Mohammad Shalan is the VP of Professional Development at Project Management Institute (PMI) – Saudi Chapter, he is having more than 25 years with proven track record in managing large-scale multi-million programs and projects in complex environments as well in establishing and implementing transformation and Project management Offices (TMOs/PMOs).

He is experienced in planning and executing transformation journeys in many sectors with a focus on Business Enterprises, Construction, Real Estate, Hospitality, Mortgage and Non-Profit organizations with intensive knowledge in related business functions, emerging technologies, smart cities and ESG Goals.

Mohammad also is highly certified professional who has shared wealth experience throughout more than 100 conferences, papers, chapters and articles crowned by the edited book “Innovative and Agile Contracting for Digital Transformation and Industry 4.0” which was published by IGI-Global in 2021.

MOHAMMAD ALI SHALAN

VP of Professional Development
Project Management Institute (PMI) Saudi Chapter

MOHAMMED AL MOSAIDI

Position: CEO
Zahran Facilities Management
Categories: CONFEX2023

Mohammed Al Mosaidi is a highly accomplished business professional, with over 20 years’ Senior C-Suite experience, working across a broad range of industries, and with renowned, market-leading Saudi Arabian companies. He has established an exceptional corporate business reputation, built on his proven ability to develop and lead successful strategies that focus on the consolidation, diversification, and growth of major organizations.

He is currently Chief Executive Officer for Zahran FM, the largest Saudi Facility Management company, where he has overseen the transformation and diversification of the business, creating one of the most innovative and future-focused FM companies in the MENA region. His previous achievements include a strategic restructure of Workforce Saudi, where as Chief Executive Officer, he transformed a loss-making entity, into a highly successful and profitable business, while his tenure at Initial Saudi Group was highlighted by the substantial growth of its FM business, and the development of a range of new service lines.

Mr. Al Mosaidi is a member of Riyadh Chamber of Commerce’s Security Services and Contracting & Operations Committees. He holds a Bachelor’s Degree in Law from King Saud University, and a Post Graduate Diploma from the University of Delaware.

MOHAMMED AL MOSAIDI

CEO
Zahran Facilities Management

MOHAMMED AL-SURF

Position: Senior Advisor for Sustainability and Climate Action
Jacobs
Categories: CONFEX2023

Mohammed S. Al Surf, holder of PhD. in Sustainable and Green Construction, currently holds the position of Senior advisor for Sustainability and Climate Action at Jacobs. Founder of the Green Building Training Center (GBTC) and the Sustainability Professionals in Saudi Arabia Network (SPSA) with more than 5500 members. Previous Regional Manager and Market Development for the U.S. Green Building Council in Saudi Arabia. A USGBC Faculty, LEED AP with speciality in BD+C, an ISSP SEA, an Envision SP, a Mostadam AP, and TRUE® Advisor. Author of several papers and books including, “10 Steps to Become a Sustainability Professional” and “Sustainable Housing in Saudi Arabia: Opportunities & Challenges”.

Member of several local and international professional entities such as the Saudi Council of Engineers (SCE), the Pacific Rim Real-Estate Society (PRRES), Asian Real-Estate Society (AsRES) and Project Management Institute (PMI). Dedicated to promoting sustainability in Saudi Arabia and the MENA region by applying a systematic approach to Green Construction and Sustainable methods in projects to enhance quality of life while preserving the depleting supply of natural resources.

MOHAMMED AL-SURF

Senior Advisor for Sustainability and Climate Action
Jacobs

MUSHTAK AL-HAMADY

Position: Associate Vice President (Head of Construction)
Emirates NBD Bank
Categories: CONFEX2023

With a robust IT foundation, Mushtak excels in energy management software solutions, harnessing machine learning. His expertise spans AI, ANN, NLP, and Computer Vision, with a flair for crafting algorithms to boost operational efficiency. As a seasoned executive in Projects, Facility Management, and QHSE, he has spent over 20 years in multinational corporate settings, notably in Data Centers, with a proven record in contract management and Health & Safety compliance.

MUSHTAK AL-HAMADY

Associate Vice President (Head of Construction)
Emirates NBD Bank

NASSER AL OSAIMI

Position: Executive Director – Operations
Rua Al Madinah Holding
Categories: CONFEX2023

Nasser M. Al Osaimi is a seasoned professional with extensive experience in operations, maintenance, and facility management. He holds a BS in Civil Engineering master’s degree in business administration and has held key leadership roles in renowned organizations such as Rua al Madinah holding, the Royal Commission of Riyadh City and Saudi Basic Industries Company (SABIC). With a strong track record of success, Nasser has implemented innovative solutions, reduced costs, and improved customer experiences. He has managed multi-billion SAR projects, directed housing services, and supervised various areas including general services, civil engineering, and road maintenance. Nasser is known for his strategic vision, project management skills, and ability to inspire innovation and collaboration.

NASSER AL OSAIMI

Executive Director – Operations
Rua Al Madinah Holding

SALEEM AL-YAFEI

Position: Director - Facilities & Infrastructure
Qatar Foundation
Categories: CONFEX2023

Saleem Al-Yafei is the Director of Facilities & Infrastructure with Qatar Foundation. He has over 20 years of experience in both Oil & Gas industry and Facilities Management. Saleem is committed to promoting sustainable practices in all aspects of facilities management. He has implemented numerous initiatives to improve environmental performance, including reducing greenhouse gas emissions, minimizing waste and water usage, and implementing renewable energy solutions. He has also developed sustainability metrics and reporting systems to monitor and track progress towards sustainability goals. Saleem holds a bachelor’s degree in mechanical engineering from the US as well as a master’s degree in business administration from Qatar University.

SALEEM AL-YAFEI

Director - Facilities & Infrastructure
Qatar Foundation

WALEED MUNSHI

Position: Real Estate Sectors GM
Real Estate General Authority
Categories: CONFEX2023

A professional practitioner in management and real estate sectors. supervises real estate activities and regulations in the housing eco-system. participated in several legislative and development regulatory projects. Previously affiliated with the Ministry of Municipal and Rural Affairs and Housing as General Director of the General Administration of Real Estate Regulation and currently works as General Director of Real Estate Sectors at the Real Estate General Authority.

– Certified executive leader from Harvard University

– Accredited transformation program leader from Macquarie University

– Certified team developer from the University of Colorado

WALEED MUNSHI

Real Estate Sectors GM
Real Estate General Authority

SPONSORS & PARTNERS

EXHIBITORS